Our 1200+ cans are labeled and ready to head to the fairgrounds for the Friday and Saturday sessions of @drinkIndiana #Winterfest. We’ll be giving away FREE cans at our booth and in the designated driver areas of the fest… you may even find one of our passionate Indiana City staff in the crowd with a backpack of Primo ready to share. ..If you’re coming out for the VIP night on Friday, you’ll get a chance to meet and chat with local artist and designer @ronlewhorn about how he’s been pushing his label art even further. “For Primo, as with all Indiana City labels, we pushed to create a design that not only spoke to the style of beverage but hopefully stands out from what people typically see on the shelf. To celebrate the unique nature of this being the first hop water produced in Indiana, we pulled inspiration from Art Deco shapes and paired them with printing technique of metallic shapes set against a matte white backdrop. The result is a stunning visual that feels great in your hand.” ..#indianacity #indianacitybeer #indianacitybrewing #lovegreatbeer #primo #primohopwater #hopwater #labelart